I am very excited to be able to share the final conclusions from New Creative Markets, the support programme we ran at SPACE from 2012 to 2015.
New Creative Markets (NCM) was a professional development programme for the Creative Industries, delivered by a consortium of four arts organisations -SPACE, Cockpit Arts, Four Corners and Photofusion. Co-funded by the European Regional Development Fund, it was designed to help artists, photographers, designers & designer makers increase the sales of their work and achieve greater sustainability.
You can download our 3-page NCM brochure here
Almost 600 London-based small creative companies and freelancers took part in New Creative Markets, and were offered free training tailored to their needs. They received over 1,200 hours of group training and over 2,000 hours of 1-2-1 support.
By the end of the programme, participants achieved £2,236,174 in sales in new markets, raising their turnover by £5,000 a year on average and their profits by £3,500 a year on average.
This allowed NCM participants, who only earned about one quarter of the average London salary at the start of the programme, to bring in an extra £300 per month in income on average.
The Gross Added Value (GVA) of these creative businesses increased by 83%, contributing to create an additional £1,954,543 for the London economy. As 127 participants were based in Hackney (21%), this meant an additional £567,512 in GVA for the borough alone.
New Creative Markets managed to engage creative practitioners from diverse backgrounds, all around London. The programme received excellent feedback from its participants, whose majority felt it made a valuable and lasting impact on their practice and business.
‘In a challenging economic climate, the New Creative Markets professional development programme has provided vital support to sustain small creative companies and freelance creative individuals in London.’
– Gilane Tawadros, DACS (NCM Strategic Partner)
New Creative Markets showed that a tailored, sustained programme of grass-root support for self-employed creative practitioners can create better opportunities for growth and generate real value for the local economy.
Working with the same partners, I am now busy preparing the launch of our follow-on programme which aims to help develop creative businesses’ production capacity for new products and services.